Kent SEO Specialists
As one of Kent’s leading SEO specialists*, Sytec offers a complete search engine marketing solution. Our main aim is to increase the number of enquiries and sales generated by your website. We use the latest search engine promotion techniques to gain top rankings in the major search engines for keywords related to your business, which will increase your web traffic. We also optimise your website to improve conversion rates giving you more leads and sales.
Research – Optimisation – Analysis
Our SEO process ensures your website attracts the maximum amount of targeted traffic possible as we continually strive to improve the search engine rankings for your website.
Step 1 - Comprehensive Research
We carry out extensive research into the keywords that your potential customers are searching for on the Internet, making note of the number of searches per month. We then look and your competitor’s websites for each keyword and also assess the value of the keywords by looking at pay per click search results. Then we make a recommendation as to which keywords we think will bring the best results. We may not recommend keywords with the most searches as these can often be general phrases and can be highly competitive. We also would not recommend keywords that would produce few or no visitors. We consult with you to produce a list of effective phrases.
Step 2 - On Page Optimisation (Meta Tags and Content)
Once we have agreed on the keywords with you, we select the pages of your web we are going to optimise. If you do not have a suitable page for a keyword we can create a new web page for you. Each selected page will then be optimised for a primary key phrase and a number of secondary key phrases. This is done by comparing your web page to the pages of the top 10 websites for each keyword. By analysing 137 factors of your web page and making the relevant changes we are preparing it for a top 10 ranking.
Step 3 - Off Page Optimisation (Link Building)
To gain top positions in the major search engine you will need to have many incoming links to your website. We will first create a few high-quality links to your web site which will allow the search engine spiders to find your site. This produces quicker and better results than submitting your site directly to the search engines which is unnecessary.
Then we submit your website to a number of quality directories and other relevant websites. This is all done gradually by hand. If automatic submission software is used and too many low-quality links are created too quickly this could have an adverse effect on your rankings.
Depending on the results of our analysis we may also use web 2.0 sites to gain further inbound links, such as social book marking websites, blogs and forums. Our copywriters will create articles based on your targeted keywords and these will be submitted to directories and other websites.
Each month we will analyse your inbound links and compare them with your competitors and create more links with the relevant anchor text from quality sites.
Social Media: We also help you with social media, creating social sites such as FaceBook, Twitter, YouTube, Google+ etc. When with help your website ranking and can also rank for keywords themselves.
Step 4 - Click Tracking Analytics and Reporting
By using various click tracking tools and Google Analytics we can see exactly which keywords are producing the best results. With this information, we can adjust your keyword list and web pages to improve your results and increase traffic. We send you a monthly report showing your rankings for each of your keywords and also how much traffic your website has received from various sources.
Our prices are based on how competitive your keywords are and your current website. By helping our clients make significant profits from their websites we ensure a long working relationship which is mutually beneficial. We provide a free keyword analysis and SEO report to give you an idea of how much potential profit can be made from your website.