The majority of companies looking to get on the web often
overlook the online marketing process. However to take full
advantage of the Internet, you need to devote as much attention
to marketing as you do to the design of your web site. Unfortunately, there are
very few companies in the UK with the skills or experience to do
this.
However, we are unique. Our aim is to develop an effective
Internet marketing solution through an integrated approach of
both design and marketing to harness the full potential of the
web for your company.
Below is a summary of the components that make up our online
marketing packages. However, every client is unique. We research
the target market of each client and create a personalised
marketing plan that will achieve the best results for their
particular requirement.
Search Engine Optimisation (SEO):
We will
optimise your web site to achieve a top 20 rankings in
the 5 major search engines that account for more than 90% of all
Internet searches. This is completely different from search
engine promotion offered by a lot of agencies. This usually involves
no more than submitting your site to hundreds of search engines
using automated software. However this is of no real benefit for
the following reasons:
1. The 5 major Engines account for 91.5% of the total traffic,
therefore submission to hundreds of engines is a waste of time.
2. Using submission software actually results in lower ranking
on these search engines. (Search engines prefer to 'find' web
sites.)
3. There is no point submitting your site if it has not been
optimised to achieve a top ranking. There are millions of sites
on the web. If yours isn't optimised then it will be lost
amongst the crowd.
We will customise your pages for each search engine. As each
engine uses a different algorithm to rank your site, that means
we may need to create a separate page for each key phrase and search
engine. As the search engines constantly change the ranking
algorithm, we will monitor it for 3 months after it first
appears and ensure it stays on top. This is a very complex job
and there are very few companies with the skills to do this in
the UK.
If you would like to find out how we can get your web
site top rankings in the major search engines we are currently
offering a FREE Keyword
Analysis Report which includes a report "How To
Achieve Top 10 Search Engine Rankings".
Reciprocal Linking
Major search engines give higher rankings to web site with
'quality' in bound links. We will perform extensive research related to your target
market and identify the type of sites that are appropriate for
building inbound links. Using groups, lists and keywords we then
build a master contact list of sites that are short-listed.
Suitable sites are contacted and reciprocal, one way or three
way links are agreed and implemented to increase your search
engine rankings.
Pay
per Click
With a new web site it can take months to get reasonable
ranking in the natural search engines. Our 'Guaranteed Top Search Engine Positioning
Service' is a 6 month program but it can take even longer to get
the best possible ranking. A quick alternative which brings in
instant traffic is to use per per click search engines.
Done correctly your profits should be at least twice your
marketing spend. if not done correctly you could be
spending more on advertising than you receive in sales revenue.
With our specialist knowledge we can mange your Google Adwords
account to make sure you are targeting the right keywords for
maximum profits. This can be a short term option until
your natural search engine listings start to bring in traffic
but you may wish to use pay per click on a long term basis.
Opt-In Email
This is an aspect of online marketing that brings everything
together. All the methods previously described have been methods
to get people to visit your site. However this isn't enough.
Once a visitor comes to your site you need to maintain their
interest so that they return to the web site. Opt-in email is
the most effective method. Opt-in means the visitor chooses to
be added to your e-mail list. The 'bait' for getting them to do
this is to offer free information, in the form of an online
newsletter or an e-zine, as mentioned above. This will allow you
to build a growing list of prospective customers who are
interested in the kind of products and services you offer. You
will then be able to turn casual visitors to your web site, into
successful long term business relationships, built on friendship
and trust.
Publicity
This is only suitable for a site that is particularly newsworthy
or offers special services. In such a case we will submit the
details of your site to our database of thousands of online
journalists.
Articles
A effect way to bring in free traffic to your web site is to
publish articles on a relevant subject. We can help you publish
your articles on many web sites which will increase your search
engine rankings and bring in more visitors.
Affiliate Programs
If you have a product that can be ordered over the Internet,
then you should consider setting up an affiliate program. This
allows thousands of other sites to sell your product on
commission basis. This method has been most successful with
Amazon.com, the world's largest online bookstore.
If you wish to discuss how we can help with your online
marketing send us your requirements using our
contact form