The majority of companies looking to get on the web often overlook the online marketing process. However to take full advantage of the Internet, you need to devote as much attention to marketing as you do to the design of your web site. Unfortunately, there are very few companies in the UK with the skills or experience to do this.

However, we are unique. Our aim is to develop an effective Internet marketing solution through an integrated approach of both design and marketing to harness the full potential of the web for your company.

Below is a summary of the components that make up our online marketing packages. However, every client is unique. We research the target market of each client and create a personalised marketing plan that will achieve the best results for their particular requirement.
 

We will optimise your web site to achieve a top 20 rankings in the 5 major search engines that account for more than 90% of all Internet searches. This is completely different from search engine promotion offered by a lot of agencies. This usually involves no more than submitting your site to hundreds of search engines using automated software. However this is of no real benefit for the following reasons:

1. The 5 major Engines account for 91.5% of the total traffic, therefore submission to hundreds of engines is a waste of time.
2. Using submission software actually results in lower ranking on these search engines. (Search engines prefer to 'find' web sites.)
3. There is no point submitting your site if it has not been optimised to achieve a top ranking. There are millions of sites on the web. If yours isn't optimised then it will be lost amongst the crowd.

We will customise your pages for each search engine. As each engine uses a different algorithm to rank your site, that means we may need to create a separate page for each key phrase and search engine. As the search engines constantly change the ranking algorithm, we will monitor it for 3 months after it first appears and ensure it stays on top. This is a very complex job and there are very few companies with the skills to do this in the UK.

If you would like to find out how we can get your web site top rankings in the major search engines we are currently offering a FREE Keyword Analysis Report which includes a report "How To Achieve Top 10 Search Engine Rankings".
 

Major search engines give higher rankings to web site with 'quality' in bound links. We will perform extensive research related to your target market and identify the type of sites that are appropriate for building inbound links. Using groups, lists and keywords we then build a master contact list of sites that are short-listed.  Suitable sites are contacted and reciprocal, one way or three way links are agreed and implemented to increase your search engine rankings.
 

With a new web site it can take months to get  reasonable ranking in the natural search engines.  Our 'Guaranteed Top Search Engine Positioning Service' is a 6 month program but it can take even longer to get the best possible ranking. A quick alternative which brings in instant traffic is to use per per click search engines.  Done correctly your profits should be at least twice your marketing spend.  if not done correctly you could be spending more on advertising than you receive in sales revenue.  With our specialist knowledge we can mange your Google Adwords account to make sure you are targeting the right keywords for maximum profits.  This can be a short term option until your natural search engine listings start to bring in traffic but you may wish to use pay per click on a long term basis.
 

This is an aspect of online marketing that brings everything together. All the methods previously described have been methods to get people to visit your site. However this isn't enough. Once a visitor comes to your site you need to maintain their interest so that they return to the web site. Opt-in email is the most effective method. Opt-in means the visitor chooses to be added to your e-mail list. The 'bait' for getting them to do this is to offer free information, in the form of an online newsletter or an e-zine, as mentioned above. This will allow you to build a growing list of prospective customers who are interested in the kind of products and services you offer. You will then be able to turn casual visitors to your web site, into successful long term business relationships, built on friendship and trust.
 

This is only suitable for a site that is particularly newsworthy or offers special services. In such a case we will submit the details of your site to our database of thousands of online journalists.
 

A effect way to bring in free traffic to your web site is to publish articles on a relevant subject. We can help you publish your articles on many web sites which will increase your search engine rankings and bring in more visitors.
 

If you have a product that can be ordered over the Internet, then you should consider setting up an affiliate program. This allows thousands of other sites to sell your product on commission basis. This method has been most successful with Amazon.com, the world's largest online bookstore.
 

If you wish to discuss how we can help with your online marketing send us your requirements using our contact form