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Case Studies
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Web Design & Local Search Optimisation  -  The East Cliff Building Company

Overview:  The East Cliff Building Company based in Folkestone Kent supplies a complete range of building services including loft conversion, roofing and painting an decorating in and around the Folkestone area.

The East Cliff Building Company wanted Sytec to create a new website to showcase some of the recent projects and attract more business in their local area.

Action:  A domain name was purchased on 13th July 2009 and the website was completed by the end of July.  Sytec optimised the website for Google Maps (Local Search) targeting the Folkestone area.

Results: Within the first 2 weeks theeastcliffbuildingcompany.co.uk appeared in the number 1 slot on Google local search for the phrases "building companies Folkestone", "building company Folkestone" and "loft conversions Folkestone". Sytec also achieved a number 2 position for "painting and decorating Folkestone" and a number 6 position for "roofing Folkestone"

Also in only 2 weeks The East Cliff Building Company  gained the number 1 position in the natural (organic) listing on Google for the phrase "building company Folkestone" and "building companies Folkestone" 


Web Re-design & SEO  -  The Foton Compact Tractor Company

Overview:  The Foton Compact Tractor Company based in Kent sells a range of compact Tractors and attachments.  They supply to anywhere in the UK and also export to France.

The Foton Compact Tractor Company wanted to develop their existing website and generate more enquiries from the Internet

Action:  The website was completely redesigned and submitted to the major search engines. The Foton Compact Tractor Company agreed with Sytec a list of 20 keywords for SEO and optimisation began in August 2008

Results: Within the first 2 months of optimisation the website received 1286 visitors and has 103 top 10 positions in the top 10 search engines. 

Click on the links below to see some of the results

compact diesel tractors
Chinese compact tractors
Chinese compact tractors

compact diesel tractors
compact tractors kent

compact tractors kent
compact tractor france
compact tractor france
No: 1 on Google
No: 1 on Yahoo
No: 3 on Google
No: 1 on Yahoo
No: 1 on Google
No: 1 on Yahoo
No: 1 on Yahoo
No: 5 on Google
compact tractor prices
compact tractor parts
compact tractor comparisons

compact tractor comparisons
foton tractor
foton tractor

compact tractor dealers
tractor flail mowers
No: 1 on Yahoo
No: 2 on Yahoo
No: 1 on Google
No: 1 on Yahoo
No: 2 on Yahoo
No: 3 on Google
No: 1 on Yahoo
No: 1 on Yahoo

(Search engine results confirmed August 2009)


SEO  -  Sleek Salon Design Studio

salon furnitureOverview:  Sleek is a successful business selling hair and beauty salon equipment and furniture. While they had a web site with many pages showing their products, they where getting very few visitors.

Sleek wanted to increase they web site traffic and improve their search engine ranking so they could bring targeted traffic to their site to increases sales.

Action:  A short list of 5 keywords was agreed between Sytec and Sleek and the existing web site was optimised for these keywords.

Results: Sleek started to see some results after only a few weeks and after 6 months the traffic through Sleek's web site had increased from just a handful of visitors per month to over 1,000 visitors per month resulting in a number of extra sales. 

Update: Sleek has continued to use Sytec for their search engine optimisation and increased the number of keywords.  The traffic through sleekuktd.com is now over 3,000 visitors per month with over 50 top 10 search engine positions.

Click on the links below to see  some of the results

hairdressing furniture
hair salon design
hair salon furniture
salon equipment
hair salon equipment
hairdressing equipment
salon furniture
No. 4 on Google
No. 4 on Google
No: 6 on Google
No: 7 on Google
No: 8 on Google
No: 10 on Google
No: 11 on Google
hair salon furniture
hair salon design
hairdressing furniture

salon equipment
salon backwash

salon furniture
hair styling chairs
No: 1 on Yahoo
No: 2 on Yahoo
No: 2 on Yahoo
No: 2 on Yahoo
No: 3 & 4 on Yahoo
No: 5 on Yahoo
No: 5 on Yahoo

(Search engine results confirmed 9th February 2009)


Web Re-design & SEO  -  ANSA Business Development

http://www.ansabd.co.uk/Overview: ANSA Business Development is an established business delivering highly customised management mentoring programmes for client companies worldwide. The majority of the work involves sales training, price management skills, negotiation skills and general performance improvement skills.

ANSA wanted to improve the look and feel of their web site to reflect their well established professional image. ANSA also wanted to promote their business through the major search engines to develop new business relationships.

Action:  Their web site was completely redesigned with an improved logo which is now used on letterheads and other documentation including the web site.  The web site was moved to a more reliable and cheaper hosting company.  All web pages were optimised for key phrases agreed with ANSA.

Results: A more professional looking web site was produced and traffic to the web site was increased by 318%.  114 top 20 positions where achieved in the top 10 search engines including 19 No: 1 rankings and another 31 rankings in the top 3 positions.

Click on the links below to see some of the results

manager mentoring
manager mentoring 
executive mentoring 
executive mentoring 
negotiation skills tips 
price management
purchasing strategy
 
No. 1 on Google
No. 2 on MSN
No. 1 on MSN
No. 9 on Google
No. 1 on MSN
No. 1 on MSN
No. 1 on MSN
business improvement mentoring
business improvement mentoring 
business improvement mentoring 
business improvement programmes 
business improvement programmes 
business improvement programmes 
business performance improvement 
business performance improvement 
No. 1 on Google
No. 1 on Yahoo
No. 1 on MSN
No. 1 on MSN
No. 3 on Google
No. 8 on Yahoo
No. 2 on MSN
No. 8 on Google

(Please Note: The seo work for this client was carried out in 2005, the above search engine results were confirmed in October 2007)


Web Design & SEO  -  Spanish Costa Propertieshttp://www.ansabd.co.uk/

Overview:  Spanish Costa Properties is a Spanish property consultancy who has partnerships with a number of Spanish estate agents on the costas.  Most of their clients are found via this web site.  Spanish Costa Properties will find details of suitable properties for their clients and then arrange viewing trips. 

Spanish Costa Properties wanted an easy to use web site with high search engine rankings to maximise the number leads generated from the Internet.

Action:  Sytec created an easy to navigate web site which  was then optimised to achieve top 20 search engine rankings for 25 Spanish property key phrases.  Sytec  perform regular seo maintenance to keep these high search engine rankings as well as help keep the property details up to date..

Results:  SpanishCosta.co.uk received 65,476 unique visitors over the following six months which generated 219 enquires from people interested in buying property in Spain.

Click on the links below to see some of the search engine rankings achieved.  There is a large number of competitors for the major keywords (Yahoo shows 16,100,000 pages for spanish properties for sale) so we have also optimised pages for more specific keywords using property types and areas shown in the right hand column.

spanish resale properties
spanish resale properties
spanish resale properties
spanish properties for sale
spanish properties for sale
property for sale in spain
No. 1 on Google
No. 1 on MSN
No. 2 on Yahoo
No. 1 on MSN
No. 3 on Yahoo
No. 4 on Google
costa blanca properties for sale
resale property costa del sol

lo crispin properties
lo crispin properties

almeria apartments for sale
costa blanca property
No. 1 on MSN
No. 2 on Yahoo
No. 3 on MSN
No. 4 on Google
No. 6 & 7 in Yahoo
No. 8 on Yahoo

(Search engine results confirmed August 2008)

 
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