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Roger Weavers on Twitter - Local SEO   Roger Weavers Blog - Search Engine Marketing Consultant

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Case Studies
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Website Re-design & Local Search Engine Optimisation  -  The Dent Repair Company

Overview:  The Dent Repair Company (previously X-Dents) where unhappy with their current website design and wanted their website to have better search engine rankings. There customer base is in Kent so they wanted their website to be top of the search engines for localised keywords.

The Dent Repair Company asked Sytec to evaluate their current website and recommend the best way to achieve top search engine rankings.

Action:  The old website was not very "search engine friendly" so the best plan of action was to completely re-design the website.  After some keyword research and competitive analysis the website was re-designed and optimised and a new domain name purchased. Sytec also optimised their Google Places page to achieve top rankings with integrated listings.

Results:  Within 4 months of optimisation Sytec has achieved top rankings on Google, Yahoo and Bing for all 5 keywords. 
The Dent Repair Company's website also received traffic from more than 200 other related keywords. The 5 primary keywords' rankings are listed below.

Keyword Google Yahoo Bing
dent removal kent
car dent removal kent
paintless dent removal kent
dent repair kent
mobile dent removal kent
1
1
1
1
1
3
1
3
1
1
5
4
3
3
3


"Roger couldn't have been more helpful in my website design. Nothing was too much trouble and he delivered on everything I asked for, a True Gent" - Mike Maxwell The Dent Repair Company


Content Management & Search Engine Optimisation  -  Boddingtons Technical Plastics

Overview:  Boddingtons Technical Plastics are an established plastic injection moulding company based in Kent.  They had a website they liked but they where not happy with the content management system and hosting and also wanted their website to appear on page one of Google for their major keyword "Plastic Injection Moulding"

Boddingtons Technical Plastics wanted Sytec to use their existing website design but integrate an easy to use CMS. Then optimise the website to achieve page one rankings on Google.

Action:  Sytec recreated the website on their hosting platform and used their standard CMS.  After some keyword research Sytec started to optimise the website for 5 keywords.  A link building campaign was started to ensure page one rankings on the major search engines.

Results: Within 4 months of starting the search engine optimisation, Boddington's website appeared on page one of Google for the term "Plastic Injection Moulding".  Over the following 2 months the ranking has been improved to the number 2 slot. Other top rankings have also be achieved as below.

Keyword Google
plastic injection moulding
injection moulding design
injection moulding UK
Injection moulding tooling
injection moulding company
injection moulding
2
2
3
3
6
11

"Sytec have provided a very professional service for our web site's design and search engine optimisation.
They kept us well informed of the progress during every stage of the design process and provide excellent reports on the traffic and ranking of the site every month. The site has achieved the desired page one Google ranking for the specified search criteria within the agreed 3-6 months period.
We hope to continue this relationship in the future and would highly recommend them to anybody looking for a web design partner."  -
Boddingtons Technical Plastics

Update August 2011 - The Boddingtons website has now been redesigned in-house and Sytec are continuing with the SEO


Web Design & Search Optimisation  -  Boundary Metalstock

Overview:  Boundary Metalstock supplies a wide range of aluminium wire and rods to the UK, Ireland, Spain and Portugal.

Bouindary Metalstock wanted Sytec to create a new website to provide information about their products and services to their clients and prospective clients.

Action:  Sytec completed the new website within 6 weeks and optimised the pages for 5 keywords.  A link building campaign was started to ensure page one rankings on the major search engines.

Results: Within 3 months of starting the search engine optimisation, first page rankings were achieved for all 5 keywords

aluminium rods
aluminium alloy wire
filler wire
aluminium wire
aluminium welding wire
No: 1 on Google
No: 2 on Google
No: 2 on Google
No: 3 on Google
No: 6 on Google
No: 4 on Yahoo
No: 2 on Yahoo
No: 1 on Yahoo
No: 7 on Yahoo
No: 3 on Yahoo

 


Web Design & Local Search Engine Optimisation  -  The East Cliff Building Company

Overview:  The East Cliff Building Company based in Folkestone Kent supplies a complete range of building services including loft conversion, roofing and painting an decorating in and around the Folkestone area.

The East Cliff Building Company wanted Sytec to create a new website to showcase some of the recent projects and attract more business in their local area.

Action:  A domain name was purchased on 13th July 2009 and the website was completed by the end of July.  Sytec optimised the website for Google Maps (Local Search) targeting the Folkestone area.

Results: Within the first 2 weeks theeastcliffbuildingcompany.co.uk appeared in the number 1 slot on Google local search for the phrases "building companies Folkestone", "building company Folkestone" and "loft conversions Folkestone". Sytec also achieved a number 2 position for "painting and decorating Folkestone" and a number 6 position for "roofing Folkestone"

Also in only 2 weeks The East Cliff Building Company  gained the number 1 position in the natural (organic) listing on Google for the phrase "building company Folkestone" and "building companies Folkestone" 


Web Re-design & Search Engine Optimisation  -  The Foton Compact Tractor Company

Overview:  The Foton Compact Tractor Company based in Kent sells a range of compact Tractors and attachments.  They supply to anywhere in the UK and also export to France.

The Foton Compact Tractor Company wanted to develop their existing website and generate more enquiries from the Internet

Action:  The website was completely redesigned and submitted to the major search engines. The Foton Compact Tractor Company agreed with Sytec a list of 20 keywords for SEO and optimisation began in August 2008

Results: Within the first 2 months of optimisation the website received 1286 visitors and has 103 top 10 positions in the top 10 search engines. 

Below are some of the results achieved

compact diesel tractors
Chinese compact tractors
Chinese compact tractors

compact diesel tractors
compact tractors kent

compact tractors kent
compact tractor france
compact tractor france
No: 1 on Google
No: 1 on Yahoo
No: 3 on Google
No: 1 on Yahoo
No: 1 on Google
No: 1 on Yahoo
No: 1 on Yahoo
No: 5 on Google
compact tractor prices
compact tractor parts
compact tractor comparisons

compact tractor comparisons
foton tractor
foton tractor

compact tractor dealers
tractor flail mowers
No: 1 on Yahoo
No: 2 on Yahoo
No: 1 on Google
No: 1 on Yahoo
No: 2 on Yahoo
No: 3 on Google
No: 1 on Yahoo
No: 1 on Yahoo

 


Web Re-design & Search Engine Optimisation  -  Sleek Salon Furniture

salon furnitureOverview:  Sleek is a successful business selling hair and beauty salon equipment and furniture. While they had a web site with many pages showing their products, they where getting very few visitors.

Sleek wanted to increase they web site traffic and improve their search engine ranking so they could bring targeted traffic to their site to increases sales.

Action:  A short list of 5 keywords was agreed between Sytec and Sleek and the existing web site was optimised for these keywords.

Results: Sleek started to see some results after only a few weeks and after 6 months the traffic through Sleek's web site had increased from just a handful of visitors per month to over 1,000 visitors per month resulting in a number of extra sales. 

2009 Update: Sleek has continued to use Sytec for their search engine optimisation and increased the number of keywords.  The traffic through sleekuktd.com is now over 3,000 visitors per month with over 50 top 10 search engine positions.

2011 Update: Sleek's website needed a bit of a face lift so Sytec has designed a new website with a CMS and has now switched the SEO to the new website at sleeksalonfurniture.co.uk

Below are some of the results achieved

hairdressing furniture
hair salon design
hair salon furniture
salon equipment
hair salon equipment
hairdressing equipment
salon furniture
No. 4 on Google
No. 4 on Google
No: 6 on Google
No: 7 on Google
No: 8 on Google
No: 10 on Google
No: 11 on Google
hair salon furniture
hair salon design
hairdressing furniture

salon equipment
salon backwash

salon furniture
hair styling chairs
No: 1 on Yahoo
No: 2 on Yahoo
No: 2 on Yahoo
No: 2 on Yahoo
No: 3 & 4 on Yahoo
No: 5 on Yahoo
No: 5 on Yahoo

 


Web Re-design & Search Engine Optimisation  -  ANSA Business Development

http://www.ansabd.co.uk/Overview: ANSA Business Development is an established business delivering highly customised management mentoring programmes for client companies worldwide. The majority of the work involves sales training, price management skills, negotiation skills and general performance improvement skills.

ANSA wanted to improve the look and feel of their web site to reflect their well established professional image. ANSA also wanted to promote their business through the major search engines to develop new business relationships.

Action:  Their web site was completely redesigned with an improved logo which is now used on letterheads and other documentation including the web site.  The web site was moved to a more reliable and cheaper hosting company.  All web pages were optimised for key phrases agreed with ANSA.

Results: A more professional looking web site was produced and traffic to the web site was increased by 318%.  114 top 20 positions where achieved in the top 10 search engines including 19 No: 1 rankings and another 31 rankings in the top 3 positions.

Below are some of the results achieved

manager mentoring
manager mentoring 
executive mentoring 
executive mentoring 
negotiation skills tips 
price management
purchasing strategy
 
No. 1 on Google
No. 2 on MSN
No. 1 on MSN
No. 9 on Google
No. 1 on MSN
No. 1 on MSN
No. 1 on MSN
business improvement mentoring
business improvement mentoring 
business improvement mentoring 
business improvement programmes 
business improvement programmes 
business improvement programmes 
business performance improvement 
business performance improvement 
No. 1 on Google
No. 1 on Yahoo
No. 1 on MSN
No. 1 on MSN
No. 3 on Google
No. 8 on Yahoo
No. 2 on MSN
No. 8 on Google

(Please Note: The seo work for this client was carried out in 2005, the above search engine results were confirmed in October 2007)

We are now in the process or redesigning this website.


Web Design & Search Engine Optimisation  -  Spanish Costa Propertieshttp://www.ansabd.co.uk/

Overview:  Spanish Costa Properties is a Spanish property consultancy who has partnerships with a number of Spanish estate agents on the costas.  Most of their clients are found via this web site.  Spanish Costa Properties will find details of suitable properties for their clients and then arrange viewing trips. 

Spanish Costa Properties wanted an easy to use web site with high search engine rankings to maximise the number leads generated from the Internet.

Action:  Sytec created an easy to navigate web site which  was then optimised to achieve top 20 search engine rankings for 25 Spanish property key phrases.  Sytec  perform regular seo maintenance to keep these high search engine rankings as well as help keep the property details up to date..

Results:  SpanishCosta.co.uk received 65,476 unique visitors over the following six months which generated 219 enquires from people interested in buying property in Spain.

Below are some of the results achieved

spanish resale properties
spanish resale properties
spanish resale properties
spanish properties for sale
spanish properties for sale
property for sale in spain
No. 1 on Google
No. 1 on MSN
No. 2 on Yahoo
No. 1 on MSN
No. 3 on Yahoo
No. 4 on Google
costa blanca properties for sale
resale property costa del sol

lo crispin properties
lo crispin properties

almeria apartments for sale
costa blanca property
No. 1 on MSN
No. 2 on Yahoo
No. 3 on MSN
No. 4 on Google
No. 6 & 7 in Yahoo
No. 8 on Yahoo



 
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